Empowering Communities, Transforming Substance Use Care: Making Every Choice Count 

Welcome to the CHOICE Lab

Community-engaged Health Optimization for Improved Care and Equity 

  As part of the University of Michigan Addiction Center and Michigan Innovations in Addiction Care through Research and Education (MI-ACRE), Dr. Lara Coughlin leads the CHOICE Lab. The CHOICE Lab leverages behavioral economics to develop and optimize interventions that improve the quality, access, and reach of substance use care while promoting health equity. Our goal is to improve practice and policy to enhance the wellbeing of people and communities. Please take a look at our Research, Publications & Lab Members. Please Contact Us if you would like to know more about our research, the University of Michigan Addiction Center, or the MI-ACRE program!