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What is Incentives2Quit?

Incentives2Quit is a virtual motivational interviewing-grounded incentive-based treatment. It is a state-of-the-science program that helps to sustain motivation and successfully quit smoking. The program includes monetary incentives that reinforce biologically-verified cessation (via breath CO measures) while simultaneously building intrinsic motivation and skills to maintain long-term tobacco cessation.


Incentives2Quit is an effective motivational and incentive-based treatment, established during our previous pilot demonstration project among Medicaid beneficiaries.


CONTACT US

Email: Incentives2Quit@med.umich.edu

Phone: 734-210-7655

Primary Investigator: Lara Coughlin, PhD

Program Coordinators: Ashley Kocher, MPH and Chelsea Wilkins, LMSW

Address: 2800 Plymouth Road, Building 16, Room 208E, Ann Arbor, MI 48109

Associated Websites:

  • Incentives2Quit.org 

  • Michigan Innovations in Addiction Care through Research and Education (MI-ACRE)

The diagram above represents the conceptual model of Incentives2Quit. The program has four key components that reinforce a person’s internal and external motivations to change their smoking behaviors. 


We target biologically-verified abstinence from combustible tobacco, and engagement with the program app and the MI Tobacco Quitlink. These target behaviors are incentivized through extrinsic rewards (i.e., money) and intrinsic rewards (i.e., personalized motivational messages). Together, the target behaviors and rewards lead to reinforcement of behavior change and smoking cessation.

I2Q IN THE NEWS

Virtual program to promote smoking cessation among Medicaid enrolled expectant mothers

Molina Healthcare and University of Michigan Launch Incentives2Quit Program

I2Q One-Pager

What participants have to say about the Incentives2Quit program:

"Accountability is the word for the program."

 "[J]ust do it. It’s so hard to hold yourself accountable so seeing your patterns is so helpful. Even if you slip up or fall off the ball, you can get right back on track. Accountability is the word for the program"

"I have to admit that there are days I'm still wanting to smoke, but I change my routine and battle through it. I just wanted to give you an update on a successful client and thank you for your program with support.”

“Thanks a million. I feel so good not smoking... I’m trying to get my friends to follow my trend because I hate the smell of cigarettes now. AMEN.” 

"Everything about the program is unique; the number one thing is the fact that you are able to keep in touch with what I’m doing, but also I can see my streaks and trends and just keeping up with my mood; it’s an accountability thing for me, it shows me my own patterns.”

"It's something you can do even with a busy schedule and if you miss a day it still helps [because] it helps you have goals at slowly quitting. It's accountability without judgment and pretty much on your terms with such big windows to complete check ins. There really is no losing and [it] helps with helping others in the future [because] professionals will use this information on what helps people quit the best.”

"I think it's unique because of the wonderful coaches that help us through the whole process and they are what kept me going through the whole program. [E]ach person I talked to just didn't listen to my cigarette [woes] but listened to what made me feel like I had to pick that cigarette up once again. So I feel like what makes the program is the people because they send texts, and constantly making sure you are ok. [N]ow that's how it's supposed to be in order to keep us motivated to keep trying to never give up!!! I encourage anyone that is contemplating about trying to quit smoking to do just that TRY because that's a start and this program I would highly recommend to sign up for. So go ahead and call them and get ready for your next chapter in life."

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