Incentives2Quit is a virtual motivational interviewing-grounded incentive-based treatment. It is a state-of-the-science program that helps to sustain motivation and successfully quit smoking. The program includes monetary incentives that reinforce biologically-verified cessation (via breath CO measures) while simultaneously building intrinsic motivation and skills to maintain long-term tobacco cessation. 

Incentives2Quit is an effective motivational and incentive-based treatment, established during our previous pilot demonstration project among Medicaid beneficiaries.

The diagram above represents the conceptual model of Incentives2Quit. The program has four key components that reinforce a person’s internal and external motivations to change their smoking behaviors. 

We target biologically-verified abstinence from combustible tobacco, and engagement with the program app and the MI Tobacco Quitlink. These target behaviors are incentivized through extrinsic rewards (i.e., money) and intrinsic rewards (i.e., personalized motivational messages). Together, the target behaviors and rewards lead to reinforcement of behavior change and smoking cessation.